Dentsu Aegis Creates U.S. CEO Role as Part of Aggressive Bid for Growth
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Dentsu Aegis Network has promoted Rob Horler to the newly created post of U.S. CEO from CEO of Dentsu Northern Europe as the network sets more aggressive growth goals in the country.
Mr. Horler will continue to report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. He’ll relocate to New York from London and officially start in the new role in April 2015.
“In ’09 we set a growth goal of doubling [the U.S.] in three years, and we grew nearly 300%,” Mr. Horler said. “Over the next three to five years, we absolutely have the goal to double the size of the business in the U.S. We see the U.S. as both strategically important and as a significant source of growth. We really need hands-on operational leadership to be able to bring that together.”
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