Nov
06
Dentsu Aegis Buys London-based Mobile Agency Network Fetch
Posted in: Uncategorized
Dentsu Aegis Network has acquired London-based Fetch Media, an international mobile specialist, for an estimated $48 million, and aims to grow the agency around the world — particularly in North America — and boost mobile across the whole group.
Fetch will retain its brand identity but will also work with Dentsu Aegis agencies, which include Isobar, Carat, McGarryBowen, Dentsu and Vizeum.
Nigel Morris, CEO of Dentus Aegis Network Americas & Europe, Middle East and Africa, said in a statement, “Fetch has a very fast growing agency arm in the U.S. and we are looking forward to adding their unique capabilities within our U.S. operating model and to scaling the business.”
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