Dentsu Aegis Acquires B-to-B Shop Gyro
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Dentsu Aegis has acquired b-to-b creative agency Gyro as the global agency network continues its acquisition spree and invests in b-to-b.
Gyro will absorb Dentsu Aegis’ existing b-to-b group Interprise, which it launched earlier this year. The combined offering will span media planning and buying, creative services and events, among other capabilities, the company said in a statement.
Gyro, known for its ability to combine business strategy with emotional storytelling, in January was named Ad Age’s B-to-B Agency of the Year for 2015. The 600-person, U.S.-based shop ended 2015 with $171 million in revenue and a handful of new accounts, including Aflac’s b-to-b account, Ball Corp., Honda Aircraft Co. and Vodafone, plus a large b-to-b project for Google in Europe. As a result of an influx of new business from existing clients HP and Visa, the shop doubled its employee base to 65 in its San Francisco office. It also moved into new headquarters on Wall Street to serve its New York clients.
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