Sep
01
Dentsu Acquires Programmatic Shop Accordant — Its Third Data-Focused Buy This Year
Posted in: Uncategorized
In its continuing effort to become a “100% digital economy business by 2020,” Dentsu Aegis Network will acquire programmatic shop Accordant Media, on the heels of two other data-focused acquisitions this year. Financial terms were not disclosed.
In March, Dentsu Aegis Network acquired data and analytics shop Cardinal Path for an undisclosed price, and in August it acquired a majority stake in performance marketing agency Merkle, also for an undisclosed price.
“For us, acquiring Accordant is not about buying scale, but acquiring talent and capabilities in an emerging space,” said Rob Horler, CEO of Dentsu Aegis Network U.S.
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