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Denny’s has named John Dillon its chief marketing officer.

Mr. Dillon has held the position of VP-marketing since he joined Denny’s in 2007 from diner chain Johnny Rockets. During Mr. Dillon’s tenure, he’s helped lead marketing on efforts to get millennials interested in Denny’s, including a value menu; its current positioning as “America’s Diner;” a clever tie-in with the Hobbit movie; and its Baconalia limited-time menu. For these efforts, Mr. Dillon was named an Ad Age Media Maven in 2013.

At the same time as Mr. Dillon’s elevation, Denny’s announced two other executive moves: Chris Bode to the position of chief operating officer and Jill Van Pelt to the newly created position of chief people officer.

Continue reading at AdAge.com