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Another milestone in tech innovation and standardization for Democrats could have the party on the left looking in the rear view mirror at the GOP during yet another presidential election.

The chosen voter data management platform of the Democratic National Committee, NGP VAN, has over the past two years integrated more than 200 software tools for things including text messaging and direct mail with its system, and has just made those tools available to smaller down-ballot campaigns.

The idea is to give congressional and municipal candidates access to the same sophisticated technologies as presidential campaigns use, allowing them to keep information fresh across those tools as new voter data flows in.

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