Democratic Super PACs Spent Big in Election's Final Days


Senate Majority PAC reported spending even more than House Majority PAC between Oct. 21 and Election Day on Nov. 4, laying out $12 million in that period, according to an initial Advertising Age analysis of Federal Election Commission data.

Ad Age evaluated independent expenditures on TV, direct mail, digital ads, radio and print ads made by outside groups that were reported in the last two weeks before the election, which resulted in a new Republican majority in the Senate and the largest GOP House majority since the ’40s. Independent expenditures are those made in direct support or opposition to a candidate by outside groups not coordinating with campaigns. Some of the payments reported in the final weeks may have paid for ads that ran earlier in the election season.

The League of Conservation Voters proved to be a third major supporter of Democrats in the last couple weeks of the cycle, spending around $4 million in independent expenditures, much of it on direct mail.

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