Deloitte Digital Adds Sapient Exec as it Expands Creative Offering
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Deloitte Digital is gunning for market share from more established agencies. In its latest move, the consultancy-owned digital agency network has added Sapient’s Alan Schulman.
Mr. Schulman, most recently VP-global digital marketing and brand content at SapientNitro, will take on the newly-created role of national director of content marketing and creative experience for Deloitte Digital. Publicis Groupe recently bought SapientNitro parent company Sapient.
In his new role, he will oversee Deloitte Digital’s recently-opened New York content design and production studio, as well as take on a lead national responsibility for creative experience and content, reporting into Andy Main, a principal with Deloitte Consulting and U.S. leader for Deloitte Digital. The studio consists of 50 staffers who do behind-the-scenes work such as building apps and mapping out customer journeys for clients.
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