Nov
05
Dell Becomes Latest Software Company to Chase Marketer Dollars
Posted in: Uncategorized
Dell is the latest legacy software company to set its sights on marketer dollars, joining Oracle, IBM and others.
The company will soon introduce a “digital transformation” business offering, which includes consulting services and technology tailored to organizations revamping their digital operations. Dell is expected to reveal the new offering at its Dell World conference this week in Austin, Texas.
“It isn’t just a marketing buzzword,” said Dell CMO Karen Quintos of digital transformation. “But it really is the practical ramifications of how we are learning, selling, buying, engaging in a digital type of way.”
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