Mar
20
Deja Vu: FS1 Recycles ESPN’s ‘A Champion Will Rise’ Tagline
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Fox Sports 1 and ESPN have been rivals since Fox launched the 24/7 sports cable channel as a challenger to ESPN’s sports cable dominance. So it was odd when Fox Sports 1 used the same advertising tagline — “A Champion Will Rise” — to promote its Big East Tournament coverage last week.
Why? Because ESPN previously used “A Champion Will Rise” to tout its coverage of the NBA Playoffs and Finals over the past two seasons.
Fox Sports 1 used the “A Champion Will Rise” tag in TV and print ads driving tune-in of the Big East tournament held at New York’s Madison Square Garden from March 12-15. The tag wasn’t spoken during the voiceover in the TV spots. But the words were flashed across the screen for emphasis. Fox Sports 1 created the ads in-house.
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