Feb
28
Defense Department, Sparks & Honey Team Up to Fight Terrorism
Posted in: Uncategorized
The Department of Defense is working with Sparks & Honey to examine the growth of terrorism and extremism online and gather cultural insights to help counter those initiatives.
To gather insights for the Defense Department’s Defense Advanced Research Projects Agency (DARPA), Sparks & Honey is implementing The Cortex strategy model, which it helped build in partnership with Annalect for Omnicom’s dedicated McDonald’s agency, We Are Unlimited.
The Cortex examines human behaviors and social sciences in real time and tries to understand “what drives someone to become radicalized,” said Terry Young, CEO of Sparks & Honey. He added that the Omnicom shop combines its social science and cultural expertise with DARPA’s “great data science minds.”
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