Hasta La Creative!

“Non stop music, even between stops”

“You can listen to more than underground music underground”: the headline is a play on words “underground” (about music) and “sous-sol” (underground, literally).

“Your music won’t drag in the Tube”: the headline plays on the expression “ramer” (to drag, for computers or music files) and “rame” (wagon).

“Never without your tunes in the Tube”: in French, there’s not only the phonetical analogy between the words “tunes” and “Tube”. The headline is also a play on words between “tube” (hit song, but also pipe, underground tunnel) and the word “tunnel”.

Advertising Agency : BEING TBWA, Paris, France
Creative Director : Thierry Buriez
Art Directors : Julien Chiapolini, Stephane Sacuto, Mathieu Camillieri
Copywriter : Riccardo Fregoso
Illustration : McBess