Nov
12
Deep Focus Absorbs Sibling Agency Noise
Posted in: Uncategorized
Engine Group’s Deep Focus will absorb sibling agency Noise, creating a new shop with more than 300 staffers, the companies said today.
The reorganization marks the first major change since Lake Capital acquired Engine, the U.K.-based holding company, and created a new U.S.-headquartered network of agencies under the Engine name.
Deep Focus CEO Ian Schafer initiated talks with Noise and parent Engine in an effort to add size and insights, he said, citing Noise’s research arm, The Intelligence Group.
Post a Comment