Hasta La Creative!

An immodest proposition: If we’re going to keep talking about Stormy Danielsand it certainly seems like another stiletto will drop at some pointwe should try to better understand why her branding and brand messaging have been so successful.

Daniels, whose offstage name is Stephanie Clifford, seems well on her way to becoming to Donald Trump what Monica Lewinsky was to Bill Clintonan indelible part of the narrative surrounding his administration. A lot of that has to do with the masterly media and marketing game she’s been playing, pivoting from niche entertainer to unlikely global household name in a sort of product launch (or product relaunch) of blockbuster proportions.

Here’s how she’s been doing it:

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