Debunking Five Myths of Corporate Culture
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Recently, I read an article about the number of ad agencies trying to attract younger talent by copying the tactics of Silicon Valley startups. The most troubling part of that article? This trend where companies believe they can manufacture culture.
Now, all this stuff about the importance of culture in a company is right on. It’s the emotional glue that bonds an organization to its employees and its customers.
Take Airbnb for example. The culture and mission for the company, “Belong Anywhere,” are inextricably linked. The management and employees understand the brand at its soul and this belief permeates throughout all facets of the organization, from its office space, benefits package, new employee on-boarding process, career growth, mentorship and more. It’s genuine.
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