Hasta La Creative!

Nearly a year has gone by since I wrote about how online advertising is trusted less than any other form of advertising. Unfortunately, nothing has happened to change this. In fact, consumer privacy concerns have risen. Concerned parties have spent a long time coalescing around a standard for giving consumers more control over online data collection, and that’s come in the form of Do Not Track.

Now people are saying DNT is dead. Yet, despite the copious speculation about the fate of Do Not Track, no-one else is going to tell you this: It’s actually the excuses for why Do Not Track won’t work that are being eliminated.

Excuse No. 1: “Do Not Track must represent consumer choice.”

Continue reading at AdAge.com