Death to Quick Wins


Credit: Illustration by Francesco Zorzi

You’ve heard this one before: There’s a new boss at work and the first thing she wants to doall the new ones I’ve met, anywayis identify a tangible goal to impress her own boss. Depending on which business books she’s read, this might be called “low-hanging fruit,” “getting points on the board” or, if not into orchards or sports, the “quick win.”

Quick wins, business gurus will tell you, help your boss and your colleagues feel like they’re seeing progress. They “excite and energize people,” as Michael D. Watkins, the author of management bible “The First 90 Days,” puts it, “and build your personal credibility.” Done well, Watkins says, quick wins “help create value for your organization.”

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