Feb
21
Dealer Disconnect Undermines Auto Ads
Posted in: Uncategorized
What’s worse? Advertising that doesn’t get seen, or advertising that does get seen but portrays the wrong message?
“The days of giving digital a pass” on viewability and fraud “are over,” proclaimed Marc Pritchard, P&G’s chief brand officer. “It’s time to grow up. It’s time for action.”
After his speech, the Outdoor Advertising Association of America put up six billboards near P&G headquarters in Cincinnati with the challenging words, “Hey Marc, this ad is real.”
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