Jun
05
De Beers Set to Reboot 'A Diamond is Forever' for Forevermark Brand
Posted in: UncategorizedThe phrase that Advertising Age named “Slogan of the Century” in 1999 is set to make its mark on this century.
Forevermark announced it is rebooting “A Diamond is Forever” for an integrated holiday campaign, due out this fall. The De Beers Group’s diamond brand was launched in 2008.
The phrase has been part of popular culture for decades, used in every single De Beers engagement ad for years, including the “Shadows” campaign of the 1990s. Today, the phrase still appears on the De Beers web site.
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