Hasta La Creative!

In the latest change to the senior management ranks at DDB Chicago, John Maxham has been brought in as the shop’s new chief creative officer.

He fills a key position at the agency that’s been open since former CCO Ewan Paterson left the agency in August to head back to his hometown London with plans to hang his own shingle. Mr. Maxham will start in early February, working alongside former Tribal DDB head Paul Gunning; Mr. Gunning was named DDB Chicago’s CEO in July, replacing Peter McGuinness, who led the agency for two years.

Mr. Gunning said he had more than three dozen candidates for the top creative role, but decided on Mr. Maxham because of a mutual interest in and understanding of the archetypal American consumer. The agency, which works with blue chip brands like McDonald’s, State Farm, Capital One and Safeway, “is uniquely set up for very big enterprises” and that the shop “understand the everyday American consumer better than anybody,” said Mr. Gunning.

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