Sep
15
DC Shoes Chief Brand Officer Ken Block Reveals ‘Gymkhana 3’
Posted in: Uncategorized
NEW YORK (AdAge.com) — DC Shoes' viral video featuring rally-racing Chief Brand Officer Ken Block has been a marketing coup for the small footwear and apparel company. In an interview with Ad Age, Mr. Block explains its genesis and takes a stab at deconstructing its success.
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