Hasta La Creative!

see the work at http://www.dbs.com/chillipaneerfilm/index.html

The primary objective is to build brand awareness for DBS Bank in India. The approach was to engage with people through unique storytelling formats. ‘Food’ continues to drive conversations in DBS’ ‘Chilli Paneer 2’ (Chilli Paneer 1, a 4 part mini-series, launched in Aug on Youtube was weaved around two food enthusiasts, who find their purpose in their life through a chance encounter at DBS Bank ATM). With the added layer of interactivity built in Season 2, the attempt is to let the consumer control and co-create the story of Ken and Asha, with the bank playing a key role in each of the eight possibilities.

Advertising Agency: Sapient Nitro, Mumbai, India
Creative Director: KV Sridhar
Copywriters: Piyush Gupta
Published: December 2014