Hasta La Creative!

DB Export, Colenso BBDO and Gull launched DB Export Brewtroleum – a clean-burning biofuel made from the yeast leftover after they finish brewing beer. Since then, a nation of men have rallied to the planet’s defence, selflessly committing themselves to drinking DB Export. While everyone wants to help Mother Nature, not everyone can drink full-strength beer, so the brewery has created DB Export 0.0% Citrus – a refreshing lager with 0.0% alcohol and natural lemon juice. Its 0.0% alcohol content means that now anyone can help contribute to the production of the planet-saving biofuel.

Advertising Agency: Colenso BBDO, New Zealand
Production Company: Scoundrel
Director: Tim Bullock