Mar 21

‘Day of Reckoning’ Coming: Marketers Sound Off on Skyrocketing Sports Prices

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The marketer’s panel came one day after a group of sports-rights-holders predicted fees will keep going up, up and up.

Major League Soccer Commissioner Don Garber said his league’s poised to announce new TV deals that will boost MLS’s rights fees by 50% or more.

Tim Leiweke, CEO of Maple Leaf Sports & Entertainment — which owns the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors and MLS’s Toronto FC — said the most valuable programming continues to be “unpredictable live” events.

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