Dawn Hudson Steps Down as NFL's Chief Marketing Officer
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Just days after its chief operating officer quit to run Seattle’s proposed NHL expansion team, the National Football League finds itself in search of a new marketing head.
Dawn Hudson on Friday told The Wall Street Journal she was stepping down as chief marketing officer of the NFL, a post she’d held since September 2014. Hudson, who intimated that her position at the league since day one had been conceived as a short-term appointment, said she was not looking to assume another marketing role after she officially parts ways with the NFL in April.
A former PepsiCo North America President and CEO, Cola War veteran Hudson first met NFL commissioner Roger Goodell in 2002, when Pepsi unseated Coca-Cola as the league’s official soft-drink sponsor. Prior to joining Pepsi in 1996, Hudson was managing director of the now-defunct agency DMB&B’s New York office and put in several years at DDB Needham, Chicago.
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