Apr
08
David Beckham Makes Booze Marketing His Next Goal
Posted in: Uncategorized
During the course of his legendary soccer career, David Beckham spent about as much time pitching products as scoring goals, selling for the likes of Pepsi, Gillette, Burger King, Adidas and H&M.
Now the retired star is giving whisky marketing a shot. In a partnership announced today by liquor giant Diageo, Mr. Beckham is backing a new global brand called Haig Club Single Grain Scotch Whisky along with TV producer Simon Fuller. Messrs. Beckham and Fuller “will play a fundamental role in developing the brand, its strategy and positioning,” Diageo said in a statement.
The whisky was created by the House of Haig, the maker of Haig Blended Scotch Whisky and Dimple Scotch Whisky.
Post a Comment