May
28
Datalogix Raises $45M to Help Advertisers Track Offline Purchases
Posted in: Uncategorized
Datalogix, the analytics company best known for its ad partnerships with Facebook and Twitter, has just raised $45 million in equity financing from investors.
The 12-year-old Westminster, Colo.-based company takes sales data and makes it available for advertisers to anonymously target consumers online based on their offline purchase history. The data, which comes from people enrolled in loyalty programs, also allows digital ad sellers like Twitter and Facebook to measure the sales impact of their ads for marketers.
The data gets pretty granular, allowing advertisers to target new parents based on the specific size of diaper they’ve bought, for example, or people who buy a lot of a particular brand of soda.
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