Hasta La Creative!

Nimble Storage, a fast-growing data-storage company, is taking on larger competitors such as EMC, HP and NetApp with a new campaign called “Adaptive Flash Challenge.”

Nimble Storage had revenue of $125.7 million last year, up 134% over 2013, and is moving into the enterprise space to take on bigger rivals.

“One of the primary objectives as a company is to take the success we’ve had with the middle market and think of how to position the company in the enterprise space, and how to position the brand relative to incumbent storage vendors,” said Michael Hakkert, VP-corporate marketing at Nimble Storage, who joined the company in September from HP, where he served as VP-global integrated marketing for HP’s enterprise group.

Continue reading at AdAge.com