Feb
20
Darden Reviews Media for LongHorn Steakhouse, Olive Garden
Posted in: UncategorizedDarden has begun a review of its media agency business for its two largest brands, Olive Garden and Longhorn Steakhouse.
“It is good business practice to evaluate agency relationships every three to five years, and we believe it’s the right time with regards to our media partner for Olive Garden and LongHorn,” a Darden spokesman said in an e-mail.
Incumbent Starcom won a consolidation pitch for the Red Lobster, Olive Garden and LongHorn Steakhouse brands in 2010. Starcom sibling Spark currently handles media for Red Lobster, which Darden sold last summer. Spark and Starcom are part of the Publicis Groupe-owned Starcom Mediavest Group Network.
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