Jul
19
DanceOn Becomes Full-Service Agency for Shoe Carnival's Fall Campaign
Posted in: Uncategorized
DanceOn, the multichannel network that’s made Silento’s “Watch Me (Whip/Nae Nae)” a viral sensation, is getting into the creativy agency business.
Shoe Carnival is bypassing the traditional creative agency for its back-to-school marketing and instead has tapped DanceOn for the “Show ’em Watcha Got” campaign, leaning on the digital programmer’s trove of dance talent and access to established and up-and-coming music.
DanceOn handled everything from production to casting to providing the music for the campaign, which includes traditional TV spots, digital assets, print, in-store elements and a sweepstakes.
Post a Comment