Sep
26
Daimler’s Car2Go Launches National Campaign
Posted in: Uncategorized
Looking to broaden its presence in the car-sharing arena, automaker Daimler’s Car2Go is launching a national campaign this week.
In a segment ruled by Zipcar, Car2Go is notable for being owned by an automaker and for offering a fleet exclusively made up of SmartforTwo models. The company has 270,000 members in 11 cities across North America — it’s expanding into two more markets next week.
The main component of the campaign, from Austin, Texas-based EnviroMedia, is a print effort, set to run nationally in USA Today, as well as regional titles including 303 Magazine, Miami Magazine, San Diego Magazine and Austin 360 (all located in cities in which the company already operates).
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