D&AD Gives Top Prizes To ‘Dumb Ways to Die’ and ‘Meet the Superhumans’
Posted in: UncategorizedThe U.K.’s top creative awards show, D&AD, has given its highest honors to just two advertising entries this year – “Dumb Ways to Die” for Metro Trains, and “Meet the Superhumans” for Channel 4’s Paralympics TV coverage — boosting hopes of success for both campaigns at the Cannes Lions International Festival of Creativity next week.
At the ceremony in London on Wednesday night, the campaigns each won a Black Pencil, the top award, and also collected a batch of Yellow Pencils in different categories. Of the 51 Yellow Pencils awarded, McCann Erickson Melbourne’s campaign for Metro Trains won five, and the Channel 4 work, by in-house agency 4creative, won four.
D&AD, which awards design as well as advertising creativity, also gave Black Pencils to Thomas Heatherwick’s Olympic cauldron, which kept the flame alight during the Olympic Games in London last year, and to a government website, GOV.CO.UK, for writing and digital design. The latter also earned the Design of the Year nod at the Design Museum’s annual awards fete.
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