Hasta La Creative!

Film
Dacia

DACIA cars are the smart choice. They have everything a person really needs – such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price.

But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use?

Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories.

Advertising Agency:Publicis, Lisbon, Portugal
Executive Creative Directors:Steve Colmar, Nuno Salvaterra
Creative Supervisor:José Picka
Art Directors:David Pires, Marta Carvalho
Copywriter:Freddie Brando
Design Director:António Silva
Designers:Joana Carvalho, Rui Lousão
Motion Designer:António Segurado
General Manager:Tiago Strecht
Account Executive:João Ruas, Duarte Rato
Brand Supervisor:Jorge Pais
Head of Audiovisual Production:Cristina Almeida
Video Editor:Inês Correia
Head Of Graphic Production:António Junior
Art Finisher:Rui Caracol
Head Of Digital Production:Edgar Meira
Digital Producer:Diogo Malheiro
Producer Company:Molotov Filmes