Hasta La Creative!

Outdoor, Print
Cyber Crime Awareness Society

Every kid has access to the internet today. But their parents don’t know what they’re doing online. Or who they meet there. As kids are too innocent to realise their true intentions, online child predators can take advantage of this lack of adult supervision. Parents need to be shaken out of their inertia, hence the shocking content of our campaign. We created emoticons that look perfectly normal at first glance but turn out to be explicit when one takes a closer look. Hopefully making parents realize that they must look out for the signs because their kids won’t.

Advertising Agency:JWT, Gurgoan, India
Chief Creative Officer:Senthil Kumar
Executive Creative Director & Sr VP:Amit Shankar
Creative Director:Deepak Malhotra
Art Director:Amit Shankar, Deepak Malhotra
Copywriter:Swati Tyagi
Illustrator:Deepak Malhotra
Client:Cyber Crime Awareness Society