Hasta La Creative!

The CW has completed its annual upfront sales process, striking deals totaling volume that is similar to the $400 to $420 million it secured in the last two upfronts.

The network secured CPM increases, or increases in the cost of reaching 1,000 viewers, between 5% and 6%, according to a person familiar with the situation. That’s lower than the 6.5% to 7.5% CPM increases that the network, which is jointly owned by CBS and Time Warner, received in 2012.  The CW made about 75% of its inventory available in the upfront, in line with last year. 

The CW has been attempting to broaden its reach, investing heavily in genre shows and sci-fi dramas like "Reign" and "The Originals." Its two female-skewing series, "Gossip Girl" and "90210," are also disappearing from the schedule.

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