Apr
17
CVS Chief Marketing Officer Rob Price Exits
Posted in: Uncategorized
CVS Chief Marketing Officer Rob Price has exited the company to take on an as-yet undisclosed role, the company said. No successor has been named.
Mr. Price was instrumental in crafting the retailer’s loyalty program and pushing forward more personalized deals for customers. He also led the retailer’s recent creative review, selecting BBDO last month. CVS spent $77 million on measured media last year, according to Kantar Media.
“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business,” a CVS spokesman said in a statement.
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