Jun
29
Crystal Light’s Fight for Water
Posted in: Uncategorized
According to the
U.S. General Accounting Office, by 2015, roughly half of U.S. states may face water shortages. With half of all Americans receiving their drinking water from surface water sources such as rivers and lakes, the Kraft Foods Crystal Light brand team and its public relations partner, Ketchum, knew it had found the perfect cause. After all, water is at the core of Crystal Light, as the brand focuses on helping women drink more water every day. Here, Ketchum's Noelle Perillo discusses Crystal Light's partnership with the Nature Conservancy.
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