CRY: Working Child

CRY Integrated Ad - Working Child
CRY Integrated Ad - Working Child
CRY Integrated Ad - Working Child

In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals – that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box.

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