Hasta La Creative!

Sen. Ted Cruz’s defiant act of political theater and a folksy parry by vice presidential nominee Gov. Mike Pence helped goose the ratings for the third night of the Republican National Convention.

According to Nielsen live-plus-same-day data, Wednesday night’s convention coverage averaged 22.8 million viewers across ABC, CBS, NBC, Fox News Channel, CNN and MSNBC, up 15% versus the 19.8 million viewers who watched the corresponding night of the 2012 confab. In aggregate, the six networks posted a 5.7 rating in the news demo, which translates to around 6.65 million adults 25 to 54, up 8% compared with the 5.2 rating/6.18 million viewers who tuned in four years ago.

Deliveries also were up versus the previous night, which averaged 19.4 million viewers and 5.68 million demographically apposite viewers, or a 4.8 rating.

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