Cross-Device Tracking? The FTC Wants to Know More
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Marketers have become obsessed with connecting consumer profiles from the web to their phones to their TVs and beyond, and data services and tech firms are scrambling to make that a reality. Cross-device tracking is big and the Federal Trade Commission is watching.
The commission announced yesterday it will hold a workshop dedicated to the subject in November at its Washington offices. On the agenda: discussions on how cross-device tracking works, the types of data companies can glean from such technologies, benefits and privacy risks to consumers, and whether industry self-regulation covers this rapidly-evolving area appropriately.
The FTC’s workshop seeks to address a number of questions about the potential benefits to consumers of effective cross-device tracking, as well as to examine the potential privacy and security risks.
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