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Criteo has hired Eric Eichmann as its first chief revenue officer, as the online ad retargeter gets its executive ranks in order ahead of a possible IPO.

Mr. Eichmann will oversee all operations except for tech and product teams for existing revenue streams around retail, travel, and classifieds categories. A different team will oversea revenue for auto and financial services categories, which the company is looking to break into.

In an interview, Mr. Eichmann admitted he wasn’t familiar with the company when it first approached him, but he said he quickly became impressed with its technology, as well as its growth.

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