Aug
03
Criteo Completes Revised Deal to Acquire Ad-Tech Firm Iponweb
Posted in: UncategorizedThe acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon. Global commerce media company Criteo proposed the agreement to accelerate its commerce media platform strategy targeting enterprise marketers while offering further monetization opportunities for media owners, including…
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