Aug
31
Creativity Knows No Gender, but Agency Creative Departments Sure Do
Posted in: Uncategorized
Why are there so few women creative directors? Creative women have not enjoyed the level of success that women have found in every other advertising-agency department. Certainly some have succeeded, and research has sifted out the traits they share: great creative talent, a competitive nature, resilience and an outgoing personality. They are politically astute, primarily focused on career and/or childless. Aha, and there we have it: Gender isn't really the issue; motherhood is.
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