Aug
03
CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness
Posted in: UncategorizedCreativity drives 80% of an ad’s effectiveness. Yet it continues to be the least objectively understood part of the marketing ecosystem. Anastasia Leng, founder and CEO of CreativeX, joined Adweek’s 2021 NexTech summit to reveal the impact of creative effectiveness in advertising and how brands can start tapping into this potential. Insights into creative power…
Post a Comment