Quinnipiac University Updates Logo After Student Petition
Posted in: UncategorizedQuinnipiac University has updated its logo following a student petition asking for the change. The petition protested that the logo’s lowercase “u” in “university,” saying it undermined the school’s academic excellence.
Last summer, the Connecticut school unveiled its new brand identity, which included “Quinnipiac” with a capital “Q” and “university” in all lowercase letters. The revamped logo prompted Brett Segelman, a senior marketing major at the school, to start a petition in September. “I was outraged by it,” said Mr. Segelman, who added that the wordmark did “not entail a message of academic importance.”
The student’s plea must have not gone unnoticed because Quinnipiac revealed an updated wordmark on Friday, which showcases the word “university” in all caps.
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