Hasta La Creative!

Media, Promo
Creative Planning

The new campaign for Creative Planning speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations. Ill-fitting suits, snake oil doctors, and other less-than-appetizing offerings are at the center of the comedic campaign edited by Lucky Post’s Logan Hefflefinger and directed by MJZ’s The Perlorian Brothers for The Richards Group. From concept to casting these delightfully cringe-worthy movie moments deftly highlight how financial advisors should focus on their clients’ best interests, not shifty sales.

Advertising Agency:The Richards Group, USA
CD:Shane Altman, Mike Bales
AD:Shane Altman
CW:Mike Bales
Producer:JR Dixon, Kendall Kendall
Production Company:Mjz
Directors:The Perlorian Brothers
Post:Lucky Post
Editor:Logan Hefflefinger
Ep:Jessica Berry
Color:Neil Anderson
Online:Dan Margules
Audio:Scottie Richardson
Graphics:Seth Olson
Assistant Editor:Jake Odgers