For established brands and DTC companies alike, new product innovation is the lifeblood of sustainable growth and customer retention. The ease at which new players can enter any given category means competition is stiffer than ever. While we know bringing new products to market quickly and efficiently is paramount to growth, it’s extremely difficult to…
What if your brand owned the sound of safety? Stay with me here. We exist in a unique time on this planet. We’ve never actually been safer while feeling less safe. Consumers are in a constant state of anxiety. Who can access my private information? Is my neighborhood safe? Are my children safe at school?…
Search engines and social media platforms have amassed the power to influence elections, divide countries and even cost people their lives. For example, Dylann Roof’s Google search yielded false information about black on white crime statistics, influencing him to attack a primarily black church. On the other hand, technology can also serve a valuable purpose….
Taco Bell gets it. Only in the zany and slightly questionable world of Taco Bell where the fourth meal exists would the Wild Naked Chicken Chalupa be considered a viable food choice. But in the world of branding and marketing, Taco Bell is the gold standard. It has done what many other brands know but…
When Google+ first launched in 2011, its purpose was to transform Google from a search company into one facilitating social connections, a social network that could be bigger and more comprehensive than Facebook and LinkedIn combined. In the words of Vic Gundotra, the person spearheading the project, the aim was to “[transform] Google itself into…
With the much-anticipated final season of Game of Thrones looming, everyone is abuzz about who will claim the Iron Throne. With multiple contenders clamoring for this iconic yet uncomfortable seat of power, it’s difficult to predict who will come out on top and who will crash and burn. With the controversies, chaos and volatility of…
Display media–banner ads, specifically–has seen its share of ups and downs. In the mid-90s when digital advertising became a thing, banner ads were one of the first formats. I can imagine those initial advertising agency media teams saying to clients, ” We ran this little box on our webpage and look how many clicks it…
The world of marketing used to consist of established brands and everyone else. The established brands spent heavily in traditional media to maintain and grow their markets, which were served by brick and mortar retailers. Everyone else chipped around the edges using direct mail, newspaper inserts and cheap late-night TV spots for direct response and…
For Latin America, 2019 will be a year that implicitly poses a big question. Two of the main economies of the region are taking different paths. Mexico has elected a leftist government, while Brazil, on the other hand, has gone right, called extreme by some, due to political decisions taken with a religious perspective. Time…
A 1927 New Yorker article advertised a women’s fitness salon offering “a rather sweeping program of making a new and perfect woman of you.” Back then, women’s fitness was initially marketed toward the affluent, women who barely broke a sweat since sweating profusely was for the working class. These were amateur athletes swanning about in…
Why on earth are we talking about the business case for diversity as if we all still need convincing that it’s good for business? The business case for diversity has been made over and over again. One of the most noted and noteworthy proof points is that the most ethnically diverse companies are 35 percent…
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
The tech industry is massive, with tech revenue expected to reach a record-breaking $398 billion in 2019. Without the accomplishments of women like Ada Lovelace, Hedy Lamarr and Sophie Wilson, however, the tech industry wouldn’t be what it is today. These women defied societal norms, pursued their real interests and created inventions that changed the…
Eight years ago, after two decades rising to run production teams at bigger agencies, I co-founded a small agency that would make things better. I had the confidence to do it because I was continuously challenged along the way by people with more experience and status. They gave me the message that my thinking mattered…
Many companies have begun to recognize the benefits of a remote work environment, including access to top talent, increased productivity, reduced costs and other advantages. For women, specific advantages like location and schedule flexibility can make a huge difference when choosing careers. In a world where the gender gap and gender bias still exist, remote…
There’s something about Women’s History Month that always makes me proud but also deeply pissed off. It’s a welcome reminder of the achievements of women in history and contemporary society and also the extent to which they have been overlooked. Worse, though, is the extent to which they still are overlooked in many areas of…
I recently found myself immersed in a creative conversation, having a healthy debate over voice-over (VO) casting for a project. The discussion was around whether we should cast a male or female talent, but not exactly for the reasons you might expect. It wasn’t necessarily about the stereotypes associated with the two genders but rather…
Despite Facebook’s recent controversies, ad sales have continued to grow. In fact, Facebook netted nearly $40 billion in ad revenue last year because brands believe the platform is driving significant sales. But smart marketers and agencies have been in on a secret for years: The actual sales revenue advertisers generate from Facebook ads is much…
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