twofifteenmccann Appoints Kelly Johnson as President

McCann Worldgroup’s San Francisco agency twofifteenmccann appointed Kelly Johnson as its first president, Adweek reports.

Johnson received the promotion from managing director, a position she has held at twofifteenmccann since November of 2013. She originally joined the agency as a group account director seven months earlier, following over six years as an account director with Goodby Silverstein & Partners. While with GS&P, she worked with brands including California Milk Processor Board, Comcast, Doritos, Yahoo! and Cheetos. Prior to GS&P she spent around three and a half years with CP+B Miami as a management supervisor and account supervisor, working with brands including Burger King and IKEA. That followed two years as an account supervisor and account executive at Publicis & Hal Riney, where she worked with brands such as HP, First Union National Bank and Siebel Software.

During Johnson’s tenure at twofifteenmccann, the agency has doubled in size to about 50 employees. Recently, twofifteenmccann has added such clients as Hulu, Machine Zone, Workday and Lookout, while continuing to work with founding client Xbox. In January, the agency brought on executive creative director Adam Reeves from GS&P. Its most recent work for Hulu includes a spot starring Aaron Paul.

twofifteenmccann Teases ‘Halo 5: Guardians’

twofifteenmccann launched a campaign teasing the October 27th release of Halo 5: Guardians with a pair of live action trailers.

Each of the two 60-second spots ends with a cliffhanger, leaving viewers wondering about the nature of two of the franchise’s main characters: Spartan Locke and Master Chief. In “All Hail” (featured above), Spartan Locke questins a compromised Master Chief, claiming to know the true identity of the “conquering hero.” Conversely, in “The Cost,” Master Chief asks an injured Spartan Locke if everything he accomplished was worth the cost, adding that his mission is just beginning.

It’s an effective way to stoke interest in the release of the next addition to the popular franchise and will undoubtedly have fans excited. The broadcast trailers follow on the heels of the launch of episodic narrative audio series “Hunt The Truth,” which stars Keegan-Michael Key (of Key and Peele) as Benjamin Giraud, “a war-journalist who slowly unearths startling new revelations about who the Master Chief really is, forcing listeners to reevaluate what they know about humanity’s greatest hero.” New episodes will be released weekly on Tumblr, leading up to E3 in June.

“We wanted Halo 5: Guardians to be the game that pays off the epic promise of the Halo universe in scope and scale and drama,” said Bonnie Ross, head of 343 Industries, in a statement. “We want to amaze players with the sheer size of the worlds and battles they’ll experience, even as they question everything they thought they knew about its heroes, marvels and mysteries.  #HunttheTruth is only the beginning and we can’t wait to debut the game to Xbox fans around the world at E3 this June.”

ECD Paul Caiozzo Joins GS&P

Paul Caiozzo, a freelance creative director with a long agency history, has joined the in-house team at Goodby, Silverstein & Partners New York.

Caiozzo, whose career to date includes time spent with Twofifteenmccann, CP+B and the late Cliff Freeman, has spent the last two and a half years doing freelance work for such brands as Squarespace and Etsy in addition to working with Droga5 and Help Remedies on the “Help, I Want to Save a Life” campaign.

The new ECD will begin working on Comcast/XFINITY, but a large part of his ongoing role will be finding new business for GS&P. He also contributed the release’s best quote:
“I love Goodby Silverstein and everything they represent, but that’s not the reason I took this job. This is an office that wants to break out and do frightening and independent work. That’s what attracted me to it.”

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