GlobalHue Nabs United Multicultural Biz
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Call it a comeback perhaps? Well, details are a bit scant at this point but after a summer of cuts and losing Verizon, we’ve got word that GlobalHue has now been named multicultural agency of record for United Airlines. This marks the second notable business win this month following the agency’s pickup of U.S. Bank multicultural duties (BSSP handles lead AOR duties on the latter brand).
We’re still awaiting word on if there was a review for the United biz, but on a staffing note, we’be been told that the agency has brought on Tracey Jennings as SVP/group account director. We believe this marks Jennings’s second stint at GlobalHue following her first as account director. The exec has also worked at the likes of AAA and Ford during her career.
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