In their footsteps? / Dans les traces de la concurrence?

crevasse2011 crevasse2012
THE ORIGINAL? 
Lamisil (Novartis) – 09/2011
Source : Cannes Archive, Coloribus
Agency : Saatchi & Saatchi NY (USA)
LESS ORIGINAL
Neutrogena Feet Cream – 07/2012
Source : LaPubothèque
Agency : DDB Paris (France)

Very Fast Cleaning / Proprement identique?

cleanfast2009 cleanfast2012
THE ORIGINAL?
Procter & Gamble Mr Proper “Faster than ever” – 2009
Source : Cannes Archive Online
Agency : Callegari Berville Grey, Paris (France)
LESS ORIGINAL
Ajax “Nothing’s quicker” – 2012
Source : Ibelieveinadv, @Mathieuflex
Agency : Young & Rubicam (New Zealand)